the brand story:
Created in 2012 when founder, Brianne West, began making natural beauty bars, in her science degree lab, in response to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year. Since then, Ethique? (which is French for ethical) has grown out of a Kiwi kitchen into a fully-fledged, award-winning international beauty brand. To date we have stopped over 6 million plastic bottles from being made & disposed of into landfills. By 2025, they aim to hit 50 million.
Now, ETHIQUE are rethinking refillables with their world-first, patent-pending, range of Concentrates that was two years in the making. They provide the concentrated blocks and you provide the water! Each Concentrates bar saves 700ml of water and one plastic bottle from manufacture and disposal into landfill. Only 9% of all plastic ever made has been recycled, and the products in them are typically made up of 70-95% water. But ETHIQUE get it, not everyone likes bars.
you are making a difference:
- Vegan; plant based ingredients.
- Plastic free! #giveupthebottle #rethinkrefillables
- Cruelty free; Certified by two independent organisations; CCF Australia and PETA.
- NZ’s highest scoring B Corporation.
- Carbon neutral business. #keepitintheground
- Honest Trading (also known as Fair Trade).
- Living wage employer.
- Palm oil free.
features:
- Cocoa butter to moisturise your scalp and hair without making it greasy.
- Gentle formulation.
- Unscented for sensitive and touchy scalps.
- Plant-derived surfactants to gently cleanse sensitive scalps.
- Safe for colour treated hair.
- Biodegradable.
- Safe for septic tanks and grey water use.
dimensions:
Packaged in a compostable cardboard box.
end of life:
Packaging is plastic free and compostable with no chemical coatings. All boxes and labels will degrade in both the landfill or compost bin. You can also recycle them. They’re made in NZ from PEFC-certified paper stock from sustainably sourced forestry. Zero waste for the bars; use them up!
Made in New Zealand.
Browse our other natural shampoo bars .
