the brand story:
Created in 2012 when founder, Brianne West, began making natural beauty bars, in her science degree lab, in response to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year. Since then, Ethique? (which is French for ethical) has grown out of a Kiwi kitchen into a fully-fledged, award-winning international beauty brand. To date we have stopped over 6 million plastic bottles from being made & disposed of into landfills. By 2025, they aim to hit 50 million.
you are making a difference:
- Vegan; plant based ingredients.
- Plastic free! #giveupthebottle
- Each bar you use is the equivalent to at least three bottles of the equivalent. This means on average, every bar saves just under 1L of water.
- Cruelty free; Certified by two independent organisations; CCF Australia and PETA.
- NZ’s highest scoring B Corporation.
- Carbon neutral business. #keepintheground
- Honest Trading (also known as Fair Trade).
- Living wage employer.
- Palm oil free.
features:
- Tames frizz and banishes brassiness.
- Perfect for those with blonde and silver/grey hair.
- Use as your regular shampoo.
- Babassu and Jasmine essential oils add shine and body.
- Beetroot extract for extra colour power.
- Each bar lasts 2-5 times longer than bottled beauty products because they’re super concentrated - you add the water!
- pH balanced.
- Soap free.
- A little goes a long way.
- Suitable for colour treated hair.
- 100% naturally-derived ingredients and they are all biodegradable.
- Kind to your body, the environment and your wallet!
end of life:
Packaging is plastic free and compostable with no chemical coatings. All boxes and labels will degrade in both the landfill or compost bin. You can also recycle them. They’re made in NZ from PEFC-certified paper stock from sustainably sourced forestry. Zero waste for the bars; use them up!
Made in New Zealand.
Brows our other natural shampoo bars .
